Digital Marketing Specialist Resume Example & Guide (2026)
Data-driven Digital Marketing Manager resume showcasing multi-channel customer acquisition (SEO, SEM, Paid Social), CAC reduction, marketing automation, and conversion rate optimization (CRO).
Resume Sample & Layout Preview
Click text or button to editChloe Bennett
Digital Marketing & Growth Manager
Professional Summary
Performance marketing specialist with 5+ years of experience scaling acquisition funnels across SEO, SEM, and paid social. Proven track record of managing $1.5M+ annual budgets while scaling ROAS from 2.1x to 4.2x.
Professional Experience
• Managed $1.4M annual paid acquisition budget across Google Performance Max, Meta Ads, and TikTok, delivering 3.9x average blended ROAS.
• Executed systematic A/B landing page testing using Webflow and Optimizely, improving visitor-to-lead conversion rate from 2.8% to 5.4%.
• Revamped organic SEO architecture and programmatic content strategy, driving a 165% YoY surge in organic organic search traffic (120K to 318K monthly visits).
• Automated multi-step lifecycle email retention drip flows in Klaviyo, contributing $840K in recovered abandoned cart revenue.
• Built targeted B2B LinkedIn Ads campaigns that generated 450+ qualified enterprise sales demo requests.
• Configured GA4 and server-side Google Tag Manager tracking to maintain 100% attribution accuracy post-iOS 14 privacy changes.
• Managed cross-functional agency designers and copywriters to produce 60+ creative ad variations monthly.
Education
Skills & Core Competencies
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2026 Recruiter Hiring Advice
- Focus on ROI and CAC: prove that your ad spend generated profitable customer acquisition.
- Highlight specific channels: Google Ads (Search, Display, Performance Max), Meta Ads, LinkedIn Ads, and Organic SEO.
- Detail CRM and email automation: HubSpot, Klaviyo, Marketo, Customer.io.
- Show analytics capability: GA4, Google Tag Manager, Looker Studio, and attribution modeling.
Bullet Point Formula for Growth & Digital Marketing Manager
"Handled online marketing campaigns on Facebook and Google Ads to get more leads."
"Managed a $1.2M annual performance ad budget across Google Ads & Meta, achieving a 3.8x ROAS and decreasing Customer Acquisition Cost (CAC) by 27%."
Why it works: The superior bullet specifies the exact budget scale ($1.2M), the profitability metric (3.8x ROAS), and the efficiency improvement (-27% CAC).
Top ATS Keywords to Include
Workday / TaleoInclude these high-frequency keywords across your summary and experience bullet points to match algorithmic job screens:
Essential Skills Breakdown
Growth & Digital Marketing Manager Resume FAQs
Common questions answered by our hiring experts.
Can I modify this template's appearance or layout in the editor?
Yes! LaunchCV Studio allows you to switch between 4 recruiter-approved ATS templates (Classic, Modern/Premium, Minimal, and Executive), modify fonts, adjust spacing, reorder sections, and customize primary accent colors with a single click.
Can I translate this resume into French, Arabic, German, or Spanish?
Yes! Our AI-powered resume translator can convert this entire sample into English, French, Arabic (with full right-to-left RTL layout), German, or Spanish while strictly preserving bullet points, impact metrics, and ATS parsing standards.
What metrics matter most on a Digital Marketer resume?
ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), Conversion Rate (CVR), and total qualified pipeline or revenue delivered.
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